With everyone competing for traffic it’s essential for businesses to utilize social media marketing and ads. 💥We would like to share with you “5 Reasons to Use Instagram Ads.” Here we go ⚡️
1. Audience growth: Instagram is one of the fastest growing social media platforms. TrackMaven studied 26,965 brands across all industries and found that brands saw a 100 percent median follower growth from 2015 to 2016.
2. Attention: Users spend, on average, 50 minutes a day on Facebook, Instagram, and Messenger. In the U.S., one in five minutes spent on mobile is spent on Instagram or Facebook.
3. Intent: A study by Instagram found that 60 percent of Instagram users say that they learn about products and services through Instagram, and 75 percent say that they take actions such as visiting sites, searching, or telling a friend after seeing an Instagram post.
4. Targeting: Instagram ads uses Facebook’s advertising system, which has probably the most powerful targeting ability. You can specify your target audience’s location, demographics, interests, behaviors, and more. You can even target people who have bought from you or interacted with you and others like them.
5. Results: According to Instagram, which looked at more than 400 campaigns globally, ad recall from Instagram ads was 2.8 times higher than Nielsen’s norms for online advertising.
*Thanks Buffer for the great content. I hope these tips ✔️were helpful.